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Marketing Services for Criminal Defense Law Firms
We help criminal defense lawyers dominate local search, build trust, and convert high-intent traffic into new cases.
Contact Us
Hear It From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Evaluating Marketing Agencies? Learn What Makes Us Different
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
Contract terms? Not us.
Expertise? Lots of it.
Google Ads for Urgent Leads
Built for Scale? You bet.
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
SEO
Boost your online visibility with expert SEO strategies.
Web Design
Drive growth through targeted campaigns across digital channels.
Google Ads
Craft a powerful and cohesive brand identity that resonates with your target audience.
Social Media
Maximize ROI with data-driven ad campaigns across platforms.
Email Marketing
Boost your online visibility with expert SEO strategies.
Top 3 Things to Consider in a Marketing Agency for Criminal Defense
Speed, visibility, and credibility are key in criminal defense marketing.
Low Call Volume
Criminal defense leads convert fast. Your agency must act faster.
Bad Fit Leads
Ranking for '[city] criminal lawyer' is often the difference between feast and famine.
Outdated Websites
Clients need proof, reviews, awards, testimonials, that you're the best choice under pressure.
Why Criminal Defense Firms Choose Pattern 6
We understand how potential clients search, how they decide quickly, and how to get your phone ringing.
Local SEO Dominance
We ensure your firm ranks in Google Maps and organic search for high-converting local terms.
Conversion-Focused Websites
We build fast, persuasive landing pages with clear calls to action that drive calls and form submissions.
Google Ads for Urgent Leads
We run highly targeted ads that reach people searching right now for criminal defense help.
Reputation Management
We help generate and manage reviews to build trust with skeptical clients.
Common Challenges Criminal Defense Firms Face with Marketing
We've helped firms overcome the most common barriers to growth.
Low Call Volume
Poor rankings or slow websites can kill lead flow overnight.
Bad Fit Leads
Without clear messaging, you may attract low-budget or inappropriate clients.
Outdated Websites
A slow or unprofessional site erodes trust and lowers conversions.
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Why Choose Pattern 6 as your Marketing Agency
Discover what sets us apart and how we drive results for law firms like yours.
We’ve helped law firms generate millions in case value through SEO, Google Ads, and Local Service Ads. Our campaigns are built around conversion, not vanity metrics, and we focus on bringing in high-quality leads that convert to clients.
We provide monthly performance dashboards so you know exactly where your leads are coming from and what your return on investment is. No fluff, no confusion, just clean data that tells the story of your growth.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
We combine local SEO, Google Ads, and conversion rate optimization to drive urgent, qualified leads.
Yes. We specialize in Google Maps, Local Pack, and organic rankings for criminal defense terms.
PPC can produce calls in days. SEO builds steady volume over 1-3 months.
Yes. We build strategies to generate and respond to reviews to build local authority.
We understand criminal law and client urgency, and we move faster than generalist agencies.
Can’t find the answer you’re looking for? Please chat to our friendly team.