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Marketing Services for Elder Law Firms
We help elder law firms build trust and visibility with families navigating aging, estate planning, Medicaid, and guardianship decisions.
Contact Us
Hear It From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Evaluating Marketing Agencies? Learn What Makes Us Different
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
Contract terms? Not us.
Expertise? Lots of it.
Conversion Paths for All Generations
Built for Scale? You bet.
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
SEO
Boost your online visibility with expert SEO strategies.
Web Design
Drive growth through targeted campaigns across digital channels.
Google Ads
Craft a powerful and cohesive brand identity that resonates with your target audience.
Social Media
Maximize ROI with data-driven ad campaigns across platforms.
Email Marketing
Boost your online visibility with expert SEO strategies.
Top 3 Things to Consider in a Marketing Agency for Elder Law
Elder law requires both technical expertise and emotional intelligence in its messaging.
Low Brand Awareness
Your agency should understand how to speak to people facing aging, long-term care, and family stress.
Trust Hurdles with Older Clients
We ensure your content is accessible on mobile, tablet, and large-text browsers for seniors and their families.
Overly Technical Language
Your clients search locally and often urgently. You need to dominate local listings.
Why Elder Law Firms Choose Pattern 6
We combine SEO, PPC, and compassionate content to help you reach seniors and families at critical decision points.
Trust-Based Messaging
We design marketing that's calming, helpful, and respectful, never pushy or overly technical.
Local SEO for Seniors and Families
We help you appear in local searches for terms like 'elder law attorney near me' and 'Medicaid planning lawyer'.
Conversion Paths for All Generations
Our content and pages are designed for both older users and their adult children to navigate easily.
Education-Driven Campaigns
We use guides, FAQs, and blog content to educate - building long-term trust and visibility.
Common Challenges Elder Law Firms Face with Marketing
Most elder law firms struggle to balance professionalism with approachability - we help with both.
Low Brand Awareness
Families often don't know what elder law covers. We help educate your market.
Trust Hurdles with Older Clients
A dated or hard-to-use website immediately undermines credibility with seniors.
Overly Technical Language
We simplify legal messaging so families feel supported, not overwhelmed.
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Why Choose Pattern 6 as your Marketing Agency
Discover what sets us apart and how we drive results for law firms like yours.
We’ve helped law firms generate millions in case value through SEO, Google Ads, and Local Service Ads. Our campaigns are built around conversion, not vanity metrics, and we focus on bringing in high-quality leads that convert to clients.
We provide monthly performance dashboards so you know exactly where your leads are coming from and what your return on investment is. No fluff, no confusion, just clean data that tells the story of your growth.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
We provide SEO, paid ads, and conversion-optimized content that balances professionalism with warmth.
Yes. We create messaging and UX flows tailored to both direct and indirect decision-makers.
We support Medicaid planning, estate planning, guardianship, elder abuse, and more.
Absolutely. We implement ADA best practices and ensure your site is usable by older clients.
We understand your audience, respect your tone, and bring measurable growth to your firm.
Can’t find the answer you’re looking for? Please chat to our friendly team.