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Marketing Services for Personal Injury Law Firms
Grow your practice with SEO, Google Ads, and digital strategies built specifically for personal injury lawyers. No fluff — just measurable results.
Contact Us
Hear It From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Evaluating Marketing Agencies? Learn What Makes Us Different
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
Contract terms? Not us.
Expertise? Lots of it.
Scalable Growth
Built for Scale? You bet.
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
SEO
Boost your online visibility with expert SEO strategies.
Web Design
Drive growth through targeted campaigns across digital channels.
Google Ads
Craft a powerful and cohesive brand identity that resonates with your target audience.
Social Media
Maximize ROI with data-driven ad campaigns across platforms.
Email Marketing
Boost your online visibility with expert SEO strategies.
Top 3 Things to Consider in a Marketing Agency for Personal Injury
Choosing the right marketing partner can mean the difference between a steady stream of quality cases or a leaky funnel full of unqualified leads. These are the top factors to keep in mind when evaluating agencies.
Wasted Spend on Low-Intent Leads
Look for an agency that can show real case studies and results from working with other personal injury law firms, not just general experience.
Difficulty Tracking What’s Working
An effective agency understands how to build campaigns that generate signed cases, not just leads or clicks.
Time-Consuming DIY Marketing
You deserve detailed insights on spend, conversions, and ROI without chasing down reports or digging through dashboards.
Why Personal Injury Law Firms Outsource Their Marketing to Pattern 6
Outsourcing to a specialized agency gives you expert strategy, faster results, and full transparency, so you can focus on law, not lead gen.
Expertise in Legal Marketing
We understand the unique challenges of marketing for personal injury firms and apply proven strategies tailored to your niche.
Focus on Your Practice
Outsourcing marketing frees up your time so you can focus on what you do best — winning cases and serving clients.
Scalable Growth
Our team scales with your firm. Whether you're a solo attorney or a multi-location firm, we adjust our strategy to meet your growth goals.
Data-Driven Decisions
We use hard numbers to drive every campaign — not guesswork. Expect transparency, accountability, and measurable ROI.
Common Challenges Managing Marketing for Personal Injury
Even the best firms run into roadblocks when managing their own marketing. These are three of the most common pain points we see and where a strong strategy can make all the difference.
Wasted Spend on Low-Intent Leads
Without the right targeting, marketing dollars often go toward people who aren't ready to sign or aren't a fit for your firm.
Difficulty Tracking What’s Working
Many firms struggle to connect ad campaigns or SEO efforts to actual signed cases, making it hard to double down on what performs.
Time-Consuming DIY Marketing
Handling marketing in-house takes time away from clients and usually lacks the strategic structure needed to scale sustainably.
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Why Choose Pattern 6 as your Marketing Agency
Discover what sets us apart and how we drive results for law firms like yours.
We’ve helped law firms generate millions in case value through SEO, Google Ads, and Local Service Ads. Our campaigns are built around conversion, not vanity metrics, and we focus on bringing in high-quality leads that convert to clients.
We provide monthly performance dashboards so you know exactly where your leads are coming from and what your return on investment is. No fluff, no confusion, just clean data that tells the story of your growth.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
We combine SEO, Google Ads, and Local Service Ads to help personal injury firms appear where potential clients are searching. From optimizing your website for terms like "car accident lawyer near me" to managing high-ROI ad campaigns, we focus on bringing you qualified, local leads.
For personal injury lawyers, the most effective strategies include organic SEO for long-term growth, PPC (Google Ads) for immediate case inquiries, and Local Service Ads for trusted placement on Google. We also use conversion-optimized landing pages and call tracking to maximize ROI.
SEO for personal injury lawyers typically starts showing traction within 3–6 months, but the most meaningful rankings and traffic growth occur around the 6–12 month mark. Our campaigns are designed for compounding returns, especially in competitive markets like Chicago, Los Angeles, or Miami.
Yes. We target high-converting, location-specific keywords like "top personal injury lawyer in Dallas" or "best accident attorney near me" using a mix of on-page SEO, content strategy, and backlink outreach tailored to your firm’s services and location.
Pattern 6 is data-driven and niche-focused. We specialize in law firm marketing, which means we understand legal terminology, ethical advertising boundaries, and how to position your firm as the go-to personal injury expert in your city. We track everything - calls, form submissions, and case value potential—to ensure your marketing investment is paying off.
Can’t find the answer you’re looking for? Please chat to our friendly team.