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Social Media Marketing for Law Firms and Attorneys
Most law firms treat social media as an afterthought. At Pattern 6, we treat it as a strategic asset. We help you build credibility, stay top of mind, and attract referrals with a consistent, polished online presence.
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Why Law Firms Need Social Media Marketing
Your prospective clients—and referral partners—are scrolling. If your firm isn’t visible, they’re engaging with someone else. Social media isn’t just for influencers—it’s how modern law firms build trust and stay top of mind.
- It builds authority. Educational, professional content positions you as the go-to expert in your field.
- It drives referrals. Past clients and professional connections remember you when they see your name regularly.
- It helps with hiring. A strong online presence supports recruiting and employer branding.
- It boosts SEO. Active social accounts improve trust signals and drive linkless citations.
- Your competitors are doing it. Staying silent means missing opportunities to connect and grow.
Our Legal Social Media Services Include
We handle the strategy, content, design, and publishing—so you can focus on running your practice. Everything is customized for your firm, your voice, and your audience.
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Content Strategy
Graphic Design
Social Post Writing
Account Management
Performance Reporting
Results From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
Why Law Firms Trust Pattern 6 for Social Media
Most agencies treat social media like a checkbox. We treat it like a brand-building engine. Our team knows how to turn your expertise into content that builds trust—and eventually, clients.
Only work with service-based industries (we know your world)
We create content that’s professional, not gimmicky
We handle everything in-house - no outsourcing, no guesswork
We integrate strategy, copy, and design into one cohesive presence
Legal Practices We Serve
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Pattern 6 was instrumental in generating a pipeline for me as I set up my own firm
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
Yes. Social media builds brand awareness, trust, and top-of-mind visibility—especially for referrals and community credibility.
It depends on your practice area. Most firms benefit from a presence on LinkedIn, Facebook, and Instagram. B2B practices may focus more on LinkedIn, while B2C firms see traction on Instagram and TikTok.
You don’t need to. We create, schedule, and manage everything for you—while aligning content with your tone and goals.
Yes. We can support video planning and lightweight editing to help you create engaging short-form content for social
We track engagement, reach, and content performance—and focus on long-term brand lift and client acquisition, not just likes.
Can’t find the answer you’re looking for? Please chat to our friendly team.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.