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Email Marketing Services for Law Firms and Attorneys
Most law firms ignore email, leaving referral opportunities, client loyalty, and revenue on the table. At Pattern 6, we build email campaigns that keep you top of mind, build trust, and turn past clients into promoters.
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Why Law Firms Need Email Marketing
Email is one of the most cost-effective and underused channels in legal marketing. It’s not spam—it’s smart, permission-based outreach to people who already know and trust you.
- It nurtures your network. Stay visible with past clients, referral sources, and prospects.
- It drives referrals. A simple monthly email can remind your network exactly what you do.
- It supports retention. Help clients understand your value and engage with more of your services.
- It’s cost-effective. Compared to ads, email has virtually no marginal cost and a high return.
- You own the audience. No algorithms, no ad spend—just your message, direct to their inbox.
Our Legal Email Marketing Services Include
We write, design, and manage strategic email campaigns for law firms—whether you’re starting from scratch or want to level up what you already have.
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Email Strategy & Planning
Newsletter Creation
Email Copywriting
List Management
Automation & Drip Campaigns
Analytics & Reporting
Results From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
Why Law Firms Trust Pattern 6 for Email Marketing
We go beyond “blast emails.” Our team builds strategic legal email programs designed to deepen relationships and drive action—without annoying your contacts.
Only work with service-based industries (we know your world)
Every email is written by a real strategist, not AI or templates
We write for humans - no spammy tactics or jargon
We bring strategy, copywriting, and tech execution together
Legal Practices We Serve
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Pattern 6 was instrumental in generating a pipeline for me as I set up my own firm
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
Yes. Email helps you stay top of mind with your network and build trust with potential clients. Even one well-written newsletter per month can lead to referrals and repeat business.
You can share updates, case studies, legal tips, FAQs, and reminders about your services. The key is to be helpful, not salesy.
Most firms benefit from a monthly or bi-weekly cadence. We help you find the right balance for your audience.
Yes. We build automated sequences like welcome series, referral follow-ups, and drip campaigns to keep your messaging consistent.
We’re platform-agnostic and experienced with Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, and more.
Can’t find the answer you’re looking for? Please chat to our friendly team.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.