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Marketing Services for Estate Planning Law Firms
We help estate planning firms attract clients seeking wills, trusts, and legacy protection using high-converting digital marketing.
Contact Us
Hear It From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Evaluating Marketing Agencies? Learn What Makes Us Different
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
Contract terms? Not us.
Expertise? Lots of it.
Custom Landing Pages for Each Service
Built for Scale? You bet.
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
SEO
Boost your online visibility with expert SEO strategies.
Web Design
Drive growth through targeted campaigns across digital channels.
Google Ads
Craft a powerful and cohesive brand identity that resonates with your target audience.
Social Media
Maximize ROI with data-driven ad campaigns across platforms.
Email Marketing
Boost your online visibility with expert SEO strategies.
Top 3 Things to Consider in a Marketing Agency for Estate Planning
Marketing in this space is all about trust, clarity, and consistency.
Low Local Rankings
People planning their estates need clear information delivered with care.
Weak Website Conversion
We help you reach both older clients and their adult children as influencers and decision-makers.
Unclear Service Communication
We develop evergreen campaigns to support consistent inquiries month after month.
Why Estate Planning Firms Choose Pattern 6
Our campaigns are built to generate steady inquiries from people seeking long-term planning with confidence and trust.
Trust-Focused Messaging
We design content that helps prospects feel safe, heard, and ready to move forward.
SEO for Local Search Visibility
We rank your firm for high-intent keywords like 'estate attorney near me' or 'trust lawyer [city]'.
Custom Landing Pages for Each Service
From wills to living trusts, we create targeted pages that address specific client needs.
Educational Content Strategy
We build blogs, FAQs, and guides that educate your audience and improve SEO.
Common Challenges Estate Planning Firms Face with Marketing
Most firms struggle to generate enough visibility and clarity to convert leads.
Low Local Rankings
If you're not in the top results for local estate planning searches, you're invisible to most.
Weak Website Conversion
Even with traffic, many firms lose leads due to dated or unclear websites.
Unclear Service Communication
We help you break down complex topics like trusts and probate into understandable offerings.
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Why Choose Pattern 6 as your Marketing Agency
Discover what sets us apart and how we drive results for law firms like yours.
We’ve helped law firms generate millions in case value through SEO, Google Ads, and Local Service Ads. Our campaigns are built around conversion, not vanity metrics, and we focus on bringing in high-quality leads that convert to clients.
We provide monthly performance dashboards so you know exactly where your leads are coming from and what your return on investment is. No fluff, no confusion, just clean data that tells the story of your growth.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
We deliver SEO, paid search, and conversion-focused websites that generate consistent inquiries.
Yes. We optimize Google Business Profiles and implement review strategies for long-term trust.
Absolutely. We build pages and campaigns for each core estate planning service.
We write in plain, reassuring language, balancing legal accuracy with emotional intelligence.
Because we understand how to market for life's most personal legal decisions, and we do it with care and strategy.
Can’t find the answer you’re looking for? Please chat to our friendly team.