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Marketing Services for Insurance Law Firms
We help insurance law firms attract qualified clients through SEO, content, and PPC strategies built to explain and build trust around complicated claims and coverage issues.
Contact Us
Hear It From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Evaluating Marketing Agencies? Learn What Makes Us Different
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
Contract terms? Not us.
Expertise? Lots of it.
Landing Pages for High-Value Services
Built for Scale? You bet.
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
SEO
Boost your online visibility with expert SEO strategies.
Web Design
Drive growth through targeted campaigns across digital channels.
Google Ads
Craft a powerful and cohesive brand identity that resonates with your target audience.
Social Media
Maximize ROI with data-driven ad campaigns across platforms.
Email Marketing
Boost your online visibility with expert SEO strategies.
Top 3 Things to Consider in a Marketing Agency for Insurance Law
The right partner helps you differentiate in a highly technical and competitive field.
Unclear Positioning
From subrogation to exclusions, your agency must understand what you're selling.
Missing Pages for Specific Services
We know how to market to individuals, adjusters, and corporate legal teams.
Low-Trust or Overly Generic Sites
Insurance clients need speed, trust, and explanation - your copy must deliver all three.
Why Insurance Law Firms Choose Pattern 6
We understand how to simplify legal content and make your firm the clear choice for coverage disputes, bad faith, or regulatory matters.
SEO for Specific Insurance Services
We target terms like 'bad faith insurance lawyer' and 'insurance coverage attorney [city]'.
Marketing for Plaintiffs or Carriers
We craft campaigns based on who you serve - policyholders, insurers, or both.
Landing Pages for High-Value Services
We build targeted pages for commercial, property, life, or business insurance disputes.
Trust-First Messaging
We create content that helps prospects feel confident in your knowledge and advocacy.
Common Challenges Insurance Law Firms Face with Marketing
We've helped insurance attorneys go from unknown to top-ranking in their metro.
Unclear Positioning
We clarify if you're for consumers or insurers, then build campaigns accordingly.
Missing Pages for Specific Services
We ensure you have optimized content for every area you handle - from ERISA to auto claims.
Low-Trust or Overly Generic Sites
Insurance clients are skeptical, we help you earn their confidence early.
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Why Choose Pattern 6 as your Marketing Agency
Discover what sets us apart and how we drive results for law firms like yours.
We’ve helped law firms generate millions in case value through SEO, Google Ads, and Local Service Ads. Our campaigns are built around conversion, not vanity metrics, and we focus on bringing in high-quality leads that convert to clients.
We provide monthly performance dashboards so you know exactly where your leads are coming from and what your return on investment is. No fluff, no confusion, just clean data that tells the story of your growth.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
We create service-specific SEO, PPC, and conversion systems that attract and qualify insurance leads.
Yes. We tailor the messaging, design, and strategy for the right audience.
Absolutely. We build focused pages and run search ads for each service.
Yes. We ensure your content is accurate, compliant, and still converts.
We help firms win trust in a skeptical space through clarity, credibility, and consistent lead flow.
Can’t find the answer you’re looking for? Please chat to our friendly team.