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Marketing Services for Employment Law Firms
We help employment law attorneys grow by reaching workers or businesses seeking help with wrongful termination, discrimination, wage disputes, and HR compliance.
Contact Us
Hear It From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Evaluating Marketing Agencies? Learn What Makes Us Different
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
Contract terms? Not us.
Expertise? Lots of it.
Performance-Driven Paid Ads
Built for Scale? You bet.
We offer a range of cutting-edge marketing services designed to amplify your firm's reach and impact.
SEO
Boost your online visibility with expert SEO strategies.
Web Design
Drive growth through targeted campaigns across digital channels.
Google Ads
Craft a powerful and cohesive brand identity that resonates with your target audience.
Social Media
Maximize ROI with data-driven ad campaigns across platforms.
Email Marketing
Boost your online visibility with expert SEO strategies.
Top 3 Things to Consider in a Marketing Agency for Employment Law
The right marketing partner helps you stay compliant while maximizing visibility.
Leads That Don't Convert
We speak the language of FMLA, ADA, EEOC, and HR disputes - and your audience does too.
Generic Content
Your messaging must make clear who you represent and how you help them.
SEO That Misses the Mark
Employment cases can be personal - your messaging needs to be accurate and empathetic.
Why Employment Law Firms Choose Pattern 6
Whether you represent individuals or companies, we build marketing funnels that reflect your firm's focus and generate qualified leads.
Targeted Campaigns by Audience Type
We help firms connect with employees., employers, or both, through segmented campaigns.
SEO for High-Intent Legal Searches
We rank you for key queries like 'wrongful termination lawyer near me' or 'employment contract review'.
Performance-Driven Paid Ads
Our Google Ads campaigns are built around location, service area, and urgency.
Content That Builds Authority
We create educational content that informs while building trust and relevance.
Common Challenges Employment Law Firms Face with Marketing
We've helped employment firms solve the most common barriers to steady lead flow.
Leads That Don't Convert
If your intake isn't clear about your audience (employees vs. employers), you'll waste time.
Generic Content
Vague or boilerplate language fails to resonate in this emotionally charged practice area.
SEO That Misses the Mark
Without understanding the nuances of employment search terms, rankings won't matter.
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Why Choose Pattern 6 as your Marketing Agency
Discover what sets us apart and how we drive results for law firms like yours.
We’ve helped law firms generate millions in case value through SEO, Google Ads, and Local Service Ads. Our campaigns are built around conversion, not vanity metrics, and we focus on bringing in high-quality leads that convert to clients.
We provide monthly performance dashboards so you know exactly where your leads are coming from and what your return on investment is. No fluff, no confusion, just clean data that tells the story of your growth.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
We generate targeted traffic through SEO, Google Ads, and content that's specific to the type of client you serve.
Yes. We segment your landing pages and ads to speak clearly to each audience type.
Wrongful termination, sexual harassment, wage disputes, severance reviews, employer defense, and more.
We avoid misleading claims and ensure messaging aligns with ethical and legal standards.
Because we understand the law, the emotion behind it, and how to reach the right people at the right time.
Can’t find the answer you’re looking for? Please chat to our friendly team.