.svg){kind=icon}
SEO Services for Law Firms That Deliver Results
Boost your firm's visibility, attract high-value cases, and dominate local search results with attorney-focused SEO strategies.
.svg)
Why Law Firms Need SEO to Stay Competitive
Reasons why SEO is important:
- Impact of Google Searches: 96% of people start with a Google or Bing search online for legal advice
- Optimization for Top 3: Most clicks go to the top 3 results
- Direct search: Only 17% of visitors go directly to a firm's website, meaning building a brand in law is tough.
Comprehensive SEO Services Tailored to Legal Practices
At Pattern 6, we don’t offer one-size-fits-all SEO. We build search strategies specifically designed for attorneys, law firms, and legal professionals who want to grow their online presence and bring in better clients.
.png)
Keyword Research for Legal Terms
On-Page SEO
Local SEO
Content Marketing
Link Building
Technical SEO
SEO Results From Our Clients
.svg)
We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
.svg){kind=icon}
.svg){kind=icon}
.svg)
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
Why Choose Pattern 6
We specialize in helping law firms grow. With deep experience in legal SEO, industry-specific strategies, and clear reporting you can trust, Pattern 6 is the partner attorneys rely on to consistently generate results.
Only work with service-based industries (we know your world)
Deep experience with legal SEO across multiple practice areas
Transparent monthly reporting with real KPIs
Proven track record with law firms like yours
Legal Practices We Serve
.svg)
Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Pattern 6 was instrumental in generating a pipeline for me as I set up my own firm
.svg)
Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
Legal SEO is the process of optimizing your law firm’s website to rank higher in search results when potential clients search for terms like “personal injury lawyer” or “divorce attorney near me.” With more than 90% of people using search engines to find legal services, SEO is essential for generating consistent, high-quality leads.
Most law firms start seeing measurable SEO results within 3 to 6 months. Factors like your location, competition, and website history all play a role. SEO is a long-term strategy, but for attorneys, it builds compounding visibility and trust over time.
We focus on high-intent keywords related to your practice areas and location - such as “car accident lawyer Chicago” or “best criminal defense attorney in Dallas.” Our keyword strategy is designed to attract clients who are actively searching for legal help.
While Google Ads provide immediate visibility, SEO builds long-term authority and organic traffic. With legal SEO, your firm can consistently appear in search results without paying for every click — and it’s often more cost-effective over time.
Our legal SEO services include keyword research, on-page optimization (titles, headers, legal content), technical improvements, local SEO (Google Business Profile, reviews, citations), content marketing, and backlink outreach — all tailored to the legal industry.
Can’t find the answer you’re looking for? Please chat to our friendly team.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.