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Google and Paid Ads Management for Law Firms and Attorneys
We don’t just run ads—we build campaigns that bring in cases. Pattern 6 creates, manages, and optimizes Google Ads campaigns tailored for lawyers who want results, not wasted spend.
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Why Law Firms Need Google Ads
Legal keywords are some of the most competitive and valuable on the internet. That’s why smart law firms use Google Ads to dominate high-intent searches and get in front of ready-to-hire clients.
- Search intent is sky-high. Potential clients searching “car accident lawyer near me” aren’t browsing—they’re ready to call.
- Organic SEO takes time. PPC puts you on page one immediately, with measurable ROI.
- You only pay for clicks. Google Ads is one of the most controllable, scalable forms of client acquisition.
- You can target with precision. Location, device, keyword, and even time-of-day targeting ensures your ads hit the right people.
- Your competitors are already doing it. You’re either showing up—or you’re not.
Our Law Firm Google Ads Services Include
We build and manage campaigns that convert. From strategy to reporting, everything is handled by specialists who understand the legal landscape—and how to get your phone ringing.
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Keyword and Competitor Research
Campaign Creation and Setup
Ongoing Optimization
Ad Copywriting
Landing Page Consultation
Transparent Reporting
Results From Our Clients
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We were buried on page 4 of Google and relying on referrals. Within 6 months, Pattern 6 had us ranking #1 for ‘car accident lawyer’ in our area. Our signed cases have more than doubled."
"We went from spending $15K/month on ads with no clear ROI to a predictable flow of signed cases. Pattern 6 built a system that actually works."
"Divorce law is competitive in L.A., but Pattern 6 delivered a winning Google Ad and SEO strategy that delivered consistent leads for us. Worth every penny."
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Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
Why Law Firms Trust Pattern 6 for Google Ads
We don’t just know Google Ads—we know how legal clients think, search, and convert. That’s why attorneys trust us to manage high-stakes ad budgets and deliver predictable results.
We only work with service-based industries like law firms - we understand your intake funnel
Our ad specialists are Google-certified with experience in legal campaigns
We proactively optimize campaigns, not just monitor them
We speak in plain English, not ad jargon
Legal Practices We Serve
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Pattern 6 was instrumental in generating a pipeline for me as I set up my own firm
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
Yes. Google Ads can be one of the most effective channels for law firms to acquire clients. When campaigns are properly managed, they put your firm in front of high-intent searchers at the exact moment they’re looking for legal help.
Budgets vary by practice area and location, but most firms see results starting around $1,500–$5,000/month. High-competition areas (like personal injury) may require more, but ROI is still strong with the right strategy.
We strongly recommend dedicated landing pages. Tailored pages increase conversion rates by matching the searcher’s intent and making it easy to contact your firm.
While Google Ads provide immediate visibility, SEO builds long-term authority and organic traffic. With legal SEO, your firm can consistently appear in search results without paying for every click — and it’s often more cost-effective over time.
Our service includes campaign strategy, keyword research, ad creation, ongoing optimization, A/B testing, and transparent monthly reporting.
Can’t find the answer you’re looking for? Please chat to our friendly team.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.