Steve S.

Chief Executive Officer

Steve leads Pattern 6 with proven experience in digital marketing solutions for service based companies

About

Steve S. is the founder and CEO of Pattern 6, a performance-driven digital marketing agency built to help law firms, logistics companies, and other service-based businesses grow through measurable results. With a background in marketing strategy and data analytics, Steve blends creative execution with a rigorous focus on ROI.

He has led marketing efforts for multimillion-dollar companies and is known for building scalable programs across SEO, paid media, and retention channels.

Expertise

Expertise
Steve specializes in:

Growth marketing strategy for B2B and professional services firms
SEO and content marketing to drive organic lead generation
High-converting Google Ads campaigns
Email marketing and automation workflows for retention
Data analysis and reporting to optimize spend and maximize ROI

With a clear focus on outcomes over vanity metrics, Steve ensures Pattern 6 delivers marketing that makes business sense.

Articles by

Steve S.

SEO

May 2025

How to Optimize a Law Firm Google Business Profile

Optimizing your Google Business Profile (GBP) is one of the most important steps a law firm can take to improve local SEO and attract new clients. A fully completed GBP helps your firm appear in the Google Map Pack, AI results, and mobile searches by showcasing accurate contact info, service areas, and client reviews. Regular updates, real photos, and prompt review responses boost visibility and build trust with potential clients. At Pattern 6, we help law firms get found, trusted, and hired by managing and optimizing their GBP as part of a broader local SEO strategy.

Link Building for Law Firms: How to Earn Backlinks and Improve SEO in 2025

SEO

May 2025

Link Building for Law Firms: How to Earn Backlinks and Improve SEO in 2025

Backlinks are one of the most important factors in how well your law firm ranks on Google. This guide walks lawyers through exactly how to build high-quality, ethical backlinks using strategies like legal directories, local sponsorships, alumni networks, guest posts, and scholarship programs. Learn what types of links matter, what tools to use, and what mistakes to avoid so you can drive more traffic, rank in the map pack, and attract better clients in 2025.

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